Why Use It?
Illustration plays an important role when it comes to communicating well with the clients and the best way to do it is through visual interpretations. Thus, illustration is now an integral part of any business. There are many reasons why it is preferred. Some of these are mentioned below:
- It is comparatively cost effective than the other alternative options.Every project works on a fixed budget and in many ways the money is spent.People often misunderstand that a customized illustration will be very expensive. Well, it is true to some extent that it will not be very cheap but if you compare with the other options like hiring a professional photographer or using a quality stock photography, it is definitely cheaper.But a customized illustration which has been specifically created for a certain assignment can be actually very affordable.
- Custom illustrations are a great alternative to stock photography which is often used by designers in case the client does not have a good photography or a story to tell.Such photographs have been used so many times. But an illustration can be created exactly according to the project’s requirements.Another issue with stock photography is that you will have to give details regarding where you will be using the image, the duration, the size and the target audience.These details are asked to estimate the price but even then you will not earn complete ownership on the photograph. Whereas, in case of customized illustration, the biggest advantage is that once you are done with the payment, it is all yours and you can use it whenever and however you want it.
- Illustration can help in bringing photography to life.At times designers are provided with photography with very poor quality.These photographs can be modified with some illustration adding life to it. You might have come across some e-commerce websites which shows products with some quirky touch just to add a different look and feel to the website.
- Everyone loves a good story but what makes it different is the way it is told. A message or story is considered as successful only if it can be easily understood and at the same time if it can keep the audience engaged. Illustration is a very powerful medium of expression that plays a vital role in narrating a message very clearly, which one can easily understand.
- If you need to convey a message to the potential customers on your webpage, you hardly get few seconds to grab their attention and also to keep them glued to what you wrote.This can be a difficult task but with illustration you can easily create a visually impressive narrative which will convey your message as well.
- A brand’s complete personality can be projected through the digital and printed materials. It can reflect the basic values of the company and its people. This is a great way to communicate with the target audience.
- One of the best things about illustration is that there is absolutely no limit to it. You can draw whatever you imagine. There is no restriction to it.
- One of the important steps for a company to keep a track of their success and making decisions in future is by collecting data.Stacking up such data in spreadsheets can make it very tedious and time taking to review these and figure out the ways for improving. Thus, info graphics can be used to convey complex data in a simple manner to the audience. This is trending at the moment and has become very popular.
- With the help of illustration, you can create something unique and refreshing that can make your client stand out from the crowd.
- Illustration can be very challenging. It can be very exciting to create various styles for various projects. Before you start designing, you get to know the client and his product which can be helpful for illustrative process.
- Through illustration, one can deliver messages on important topics in different styles.This can be a great tool to even convey some thoughts on very serious issues. Even humor can be added to attract the attention of the people. Thus, to many problems illustration can be an effective solution.